Creating and selling your T-shirts online can make a lot of money
It is today the "must have" of all our wardrobes: adapting to all styles, to everyone and remaining accessible to all budgets. Many are those who decide to embark on the adventure of the personalized T-shirt in 2020. This opportunity is one of the good ideas to earn money on the internet because it can pay really big after taking a few steps.
If you too want to try your luck, if you have time and creativity, here are some tips to sell your own designs and create your brand.
Selling T-shirts: an easy business to get started
Today, the T-shirt market is extremely profitable, both dynamic and buoyant. It represents one of the biggest pillars of fashion, due to its universal and timeless character, as it manages to reinvent itself every year through new cuts, new patterns, etc.
However, this market is a little saturated by competition: the many advantages of creating and selling personalized T-shirts - especially online - have attracted a lot of attention! In other words, you are not alone in this segment: it is therefore imperative to study the offer already present and the demand of customers before you start.
This is one of the few products where you can make significant margins. You can earn a lot of money: since the bases sell for a few euros (between €1 and €2 each) and the finished products between €12 and €45, the profitability is terribly attractive.
Moreover, this product is easily marketable on the internet. It doesn't really require a fitting (especially with the fashion for "oversized" T-shirts) and there is really something for all tastes (humorous, graphic...), and for all audiences (young children, pregnant women...). Note that you can choose to target one of these segments, to focus your activity and try to be more visible compared to the competition.
Start your activity
Now aware of the realities of this market, two solutions are available to you to ensure the future marketing of your creations: partially outsource your activity or remain totally independent.
Sell your personalized T-shirts via specialized sites
If you want to relieve yourself of the burden of manufacturing and delivery and focus solely on the design creation and communication of your products, you can choose to go through specialized sites. Among the best known, we can mention the following three:
1- Spreadshirt which offers a solution for printing and sending clothes with your designs. You can either import it or create one, thanks to their personalization tool. Not to mention that you can take advantage of the MarketPlace area of the site to refer customers to your own blog or online store,
26 Tunetoo, based on the same principle, which takes care of manufacturing and delivery: with it, create a design, define the level of your commission and that's it!
3- TeeSpring, similar to Spreadshirt, which allows you to launch sales campaigns with different designs. Based on the crowdfounding principle, a campaign is only made and realized if it reaches the objectives set by the creator (for example, if you decide to sell 50 T-shirts in 15 days and you don't reach your objectives, the campaign will be cancelled and you won't get anything). This is a definite advantage since you won't run any risks.
Create your own brand
If you decide to go freelance, be aware that you will need to invest a minimum amount of time and money to achieve your goals. Firstly, it is important to carry out a comprehensive market study: should you choose one segment over another? What type of personalized T-shirt does your target prefer? What is your break-even point? What price for your designs? etc.
After this study will come the reflection on the image of your brand, your commercial strategy, your sales objectives, etc. These are absolutely necessary steps to get money from your business in the short and long term. It is also during this period that you need to contact potential subcontracting partners, to ensure the printing of your T-shirts, for example.
Note that if you choose to print them yourself, you need to learn about the different types of printing to make them more valuable. There are three types: stencil, digital transfer or screen printing, all with varying levels of quality. It is however preferable to use screen printing, even if it is more expensive (especially because it can only be done by a professional with special know-how), it ensures a better quality rendering which will be an asset for your sales!
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